Effective Paid Advertising
Facebook, LinkedIn and Google - The Big 3
A major benefit of Facebook advertising is its ability to reach your exact audience. Facebook is the most targeted form of advertising. You can advertise to your prospects by age, interests, behaviour, and location.
LinkedIn's main strength lies in the ability to target prospects based on job title, income range, location and business interests. It doesn't have the consumer reach of Facebook or Google, but provides a niche tool in your paid arsenal.
Google Ads are the 'de-facto' in paid advertising, providing powerful features and closely tied into the Google search results page. No other PPC platform offers your ad to be shown alongside Google's organic search results.