Citymax Hotels

Drupal CMS template redevelopment and UX improvements for a premium hotel group

Citymax is a premium hotel group that offers mid-market hospitality to business and leisure travellers worldwide.

Citymax wanted to refresh the design of their Drupal website with a more contemporary look. Their marketing agency, 80 Days, came to Web Foundry for advice on redeveloping the hotel's web templates and enhancing the site's functionality.

They needed a number of front-end updates to improve the user experience and back-end changes to make it easier for the hotel to manage their own content.

A collaborative process involving Slack, Trello and Google Docs enabled us to seamlessly implement the new template. Along with a series of UX benefits, we added simplified updating tools and meta tag editing so that the client has full control over their SEO.

Collaborative tools to improve communication

Project management with Trello

The whole team had access to Trello and could edit the board at any time. The app kept anyone who was away from their desk updated with new developments.

Slack for internal communication

Slack enabled instant messaging and stopped important messages getting stuck in email in-boxes.

Google Docs for real time authoring

Google Docs helped us to streamline our processes. Everyone knew which document version most recent and was notified of any new comments.

Citymax Hotels UX improvements

Easy check-in/check-out
simple to navigate
clean design
Prominent social share buttons
trust-building site credentials
obvious telephone number

Easy booking process

Homepage

Local attractions

Special offers

Guide Price

A Drupal template refresh with significant visual and back-end enhancements can cost £7-9k.

How long?

With clear objectives and a responsive client, we can implement a Drupal template redesign within 4-8 weeks.

Overview

Drupal CMS
Template redesign
Technical consultancy
SEO plugin
Easy to update
Responsive design
UX improvements
Collaborative tools

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