International Association of Accountants and Auditors

Creating a worldwide member directory to enhance cross-border relationships.

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The International Association of Accountants and Auditors (INAA) consists of independent accounting firms committed to delivering the highest levels of professional service all over the world. Helping businesses with cross-border accounting and taxation issues, their phenomenal success is a direct result of the close relationships between its members.

The Objectives

INAA member firms constantly share knowledge and experience and members meet twice a year to discuss client issues and engage in a lively, open forum. They required a website that would contribute to that vital level of knowledge-sharing.

The Technical Part

This project was an extensive custom Joomla development that took over six months to plan, design, build and test. The main complexity surrounded the creation of a Members’ Directory with a sophisticated search engine. Each member has a public profile, an extended profile (which can be seen by other members), and a private profile (where details are only available to the organisation’s board and secretariat).

We created an area where members could log in and update their profile, together with specific key personnel and areas of expertise. This enables other users to search for members based on that expertise (using the ISIC business classification codes). There’s also an extensive knowledge base together with an online events section where members can create and book events.

The site is hosted on our own private cloud server at Amazon Web Services (AWS) and has a fully separated relational database (RDS) for improved security and performance. Data is backed up every few minutes to the cloud. Web Foundry also provides support for an email system set up through Google Apps.

The Process

INAA approached Web Foundry when they were looking for a Joomla specialist to help them develop their new site on the Joomla platform. After a thorough process of due diligence to establish our credentials, we were delighted to be awarded the project. We worked through planning, designing, building and testing stages, providing advice and regular updates to the client throughout. Web Foundry continues to provide ongoing support via our ticket desk.

The Results

The client had great feedback from members using the new directory. It has enabled INAA to easily communicate the latest news, events and resources to their members.

Guide Price

Membership marketing websites often require a broad spectum of functionality and membership administration tools and reporting. Budgets usually range from £20-40k.

How long?

A complex membership site, with custom features can be developed in around 3-4 months. Embrace a continual development methodology to maximise your ROI.


  • Web design
  • Marketing consultancy
  • Web video
  • Hosting
  • Secretariat Support
  • Email marketing
  • Event management
  • Members' directory
  • Knowledge base

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