As marketing concepts evolve, so should your ability to match the latest trends. YouTube is now the second largest search engine on the web, and according to Nielsen, 64% of marketers expect video to dominate their strategies in future.
With its potential to convey complex messages and concepts easily and succinctly, video is clearly becoming a key medium for people to satisfy their information needs.
But it's not just customers who benefit from this growth area. Video enables businesses to make a memorable impression of their brand in 60 seconds or less and can greatly improve search engine rankings.
There are many more benefits of video that are probably too numerous to cover in a single blog post, so we've highlighted our top eight below.
8 good reasons why video should feature in your content marketing plan
Bring your product to life in a way that customers can emotionally connect with. Video provides a great way to create on-screen characters that allow you to craft original and compelling stories that customers can relate to and build a relationship with.
Simplify complex ideas. If you need to present complicated instructions, product demonstrations or statistics, the combined visual and audio elements of video will make it easier to get your message across.
Cut through the noise of other advertisers to deliver your message. Video has immediate impact and will enable you to instantly engage with your audience.
Make a lasting impact in less than 60 seconds. You can say more in a shorter space of time with video compared to text, as you are showing and telling people at the same time.
Build your brand and make it memorable. The visual element of video will make a lasting impression on customers and make it easier for them to recognise your brand in future.
More than 700 YouTube videos are shared on Twitter every minute. Social media sharing can extend your audience reach. If your customers find your advert interesting or valuable, they will share it on social media.
Positive impact on search engine rankings. Search engines love video content so featuring video on your website, social media and blogs will increase your chances of your target audience finding you when searching for relevant information.
Customers are better informed with video which increases conversion rates. The biggest names in online marketplaces including Amazon and eBay report that adding a video ad to a product description increases the chances of a shopper buying that item by up to 35%.
If you need any help crafting the perfect content for your video, animation or motion picture, get in touch.
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