Does your product meet user needs?

Before you take your product to market, prove there is a genuine need for it first.

Building a Minimum Viable Product (MVP)

When you build a product you make many assumptions. For example, you assume what your customers' needs are, the type of pricing structure you should adopt and which laws you should adhere to. The problem is, how do you know which of your assumptions is right?

Test your assumptions with an MVP

Develop an early MVP version of your product with core features and put it in front of real users as soon as possible. Use this customer feedback to identify any uneccessary features that you can remove, or any missing features that you need to develop.

iterative process

Be prepared to develop several versions of your product based on user feedback. Change features in increments so that you can easily identify weaknesses and improve the product accordingly.

Tips on building an MVP

Further information and handy hints on developing an MVP for your start-up idea are available in our White Paper:

Person with pen in hand writing on paper

Benefits of building an MVP

  • Easier to gather user feedback
  • Demonstrate your market validity to investors
  • Intelligent product evolution based on user feedback
  • Spread costs over time
  • Only build the features you need
  • Get to market faster
  • Give people exactly what they need
  • Increase customer satisfaction
  • Build word of mouth recommendations

MVP case studies

Pinga Professional Minimum Viable Product

Pinga Professional

We developed an MVP for this online tool that connects people seeking legal advice to lawyers. A working plaform with basic functionality was tested on real users, lowering the initial investment required.

View case study

Ampelius Minimum Viable Product case study

Ampelius Trading

We prototyped various levels of functionality for this energy sector website. Through an iterative process, we tested and refined the site over a period of months to ensure it met user needs.

view case study

For When I Am Gone Minimum Viable Product case study

For When I Am Gone

Feedback from discovery sessions helped us develop a prototype of this life planning tool. Real users then tested the tool to ensure it met their needs before we developed the final version.

view case study

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