Before you take your product to market, prove there is a genuine need for it first.
Building a Minimum Viable Product (MVP)
When you build a product you make many assumptions. For example, you assume what your customers' needs are, the type of pricing structure you should adopt and which laws you should adhere to. The problem is, how do you know which of your assumptions is right?
Test your assumptions with an MVP
Develop an early MVP version of your product with core features and put it in front of real users as soon as possible. Use this customer feedback to identify any uneccessary features that you can remove, or any missing features that you need to develop.
Be prepared to develop several versions of your product based on user feedback. Change features in increments so that you can easily identify weaknesses and improve the product accordingly.
Tips on building an MVP
Further information and handy hints on developing an MVP for your start-up idea are available in our White Paper:
Intelligent product evolution based on user feedback
Spread costs over time
Only build the features you need
Get to market faster
Give people exactly what they need
Increase customer satisfaction
Build word of mouth recommendations
MVP case studies
We developed an MVP for this online tool that connects people seeking legal advice to lawyers. A working plaform with basic functionality was tested on real users, lowering the initial investment required.