Growth hacking is a tried and tested technique that many start-ups use to accelerate user growth. It involves experimenting with low-cost alternatives to traditional marketing with the singular aim of achieving rapid and sustained product growth.
Many famous brands including Dropbox, Twitter and Airbnb can attribute their rapid and ongoing expansion to the application of low-cost, quick-result growth hacking techniques.
"A growth hacker is a person whose true north is growth. Everything they do is scrutinised by its potential impact on scalable growth."