CASE STUDY

Opticall Eye Care

Opticall eye care is a home-visiting optician focusing on building their brand throughout the home counties.

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Opticall Eye Care

The client tasked Web Foundry with producing a very simple, static content website that would be well optimised for local search. As the client was working to a tight budget we were asked to explore template design approach, coupled with utilising third party plugins to boost levels of functionality and user engagement.

Opticall Eye Care also looked to us for advise on how they would better rank their site for local search.

DESIGN BRIEF

The client was looking for a simple, clean design that would be mobile-responsive and appropriate for their brand and target audience. Our approach was to modify a template framework, re-working colours, fonts and images to meet their needs.

WEBSITE FEATURES

The website features a custom map showing the areas of operation, contact form and blog. The website is mobile friendly and optimised for important search terms.

USER EXPERIENCE

The website is easy to navigate and use and particular attention was paid to accessibility concerns, which are especially important for the intended market, where impaired vision may present a barrier to a good user experience.

CONTENT

Text content and images where provided by the client. Web Foundry produced all graphics and resized/optimised all images on the website.

Services Provided & Tech Stack
  • Wordpress web design
  • Theme customisation
  • Bespoke Google maps
  • Search marketing consultancy
  • Hosting
  • Ongoing tech support
Visit the website
Member Only Pages
Create member only sections or pages and restricted access content.
Responsive Design
The website looks spiffing on just about every device. Google also likes this feature and rewards the client with an improved ranking in their search result pages.
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The Chief Executive

Can get quick access to critical reports and the shared view of her management team

The Content Writer

The client's in-house writer has access to write and save draft content to the website. The content can be reviewed and approved and then published my an authorised manager.

Guide price and project duration

Without breaking any client confidentiality we aim to provide a guide as to relative cost and duration of a project compared to our 'typical' project. Therefore, a project with a high price and duration of more than 8 weeks, would indicate a project of substantial complexity and time investment.

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