Devising a content marketing campaign to increase web traffic and improve SEO.
We manage several hotels for the Queensferry Hotels group including two of their Best Western hotels, The Bruntsfield Hotel in Edinburgh and Keavil House Hotel in Dunfermline.
As part of an ongoing content marketing campaign for The Bruntsfield Hotel, we developed a blog on the website and have produced a series of blog articles, with two articles developed each quarter.
The blog articles are created from concept generation, to come up with ideas that will drive traffic to the website, through research, data collection and copywriting to promotion via social media platforms and the website.
The articles are also optimised with keywords to support the search marketing campaign which operates alongside the content marketing.
We provide regular reports on the impacts of the blog articles on site traffic and search rankings for targeted keywords, but also the level of engagement.
This includes in which channels the article was promoted and from which channels there was most success in driving traffic. Not only does this help in understand how successful a particular campaign was, it also helps inform future campaigns to maximise engagement.
One such article, titled “When is the best time to visit Edinburgh?” and published on May 9th 2016, was ranking in the top 10 results on Google for search phrases related to best time to visit Edinburgh. (Ranking data from 12th July 2016).
In addition to writing blog posts we have lead interactive social media engagement campaigns, such as selfie competitions, which lead to followers on Twitter and Facebook sharing the competition and sending in photos.
Web Foundry are experts in devising online strategies for hotels that will set you apart in a highly competitive marketplace. Contact us to find out more.
Can get quick access to critical reports and the shared view of her management team
The client's in-house writer has access to write and save draft content to the website. The content can be reviewed and approved and then published my an authorised manager.
Without breaking any client confidentiality we aim to provide a guide as to relative cost and duration of a project compared to our 'typical' project. Therefore, a project with a high price and duration of more than 8 weeks, would indicate a project of substantial complexity and time investment.
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