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Creating a Joomla website with ongoing front-end UX enhancements based on user needs.

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The pioneering Ampelius Trading website creates a Marketplace for the global energy industry, allowing services and parts to be traded in an easier and more competitive way.


The development of the Ampelius website required Web Foundry to get to know and understand the business in detail through a series of discovery sessions.

As no similar marketplace existed for the energy sector, we worked closely with the client, initially to identify what users would require of the site, and secondly to prototype various approaches to the marketplace, negotiations and contracting processes for the website.

We developed an MVP (Minimum Viable Product) with core features that we could present to early adopters. Through an iterative process over a period of months, the website functionality and workflow were tested and refined continuously.


Once the functionality of the site was finalised, Web Foundry created wireframes and designs for the front end user interface for the Marketplace, which quickly became the focal point of the site offering an “at a glance” dashboard view into the the latest offers and deals being made across the brokerage platform.

With the aim being to significantly increase the number of items available on the platform, Web Foundry developed a database architecture to allow the categorisation, searching and filtering of parts and services from the Marketplace in a range of ways.

Further, for administrators, the products can be managed by a custom management system built into the Joomla CMS. This gives Ampelius the control to manage the platform, from the marketplace to page content.


Ampelius Trading Ltd is now showcasing this new trading platform to the energy sector across the world at global energy conventions. Regular user sessions are held with a number of large energy businesses. We work closely with Ampelius on the results of these sessions and have formed a number of additional projects based around feedback sessions with users to improve the platform.

This iterative development based on real feedback from users maintains a cost effective investment with clear benefits to the users on the platform from the projects. These have included the development of a bulk import system, front end UX enhancements and continuous optimisation of the platform as the number of products and orders increase.

Services Provided & Tech Stack
  • Web design
  • Joomla CMS
  • Custom template
  • CMS training
  • Consultancy
  • Hosting
  • Order management system

Visit the website
Reporting Engine
Put your admin team in control of membership expiry, payments, analytics and much, more more.
Accounts Integration
Integrate online transactions with your back office accounting software.
Payment Processing
The website is connected to a powerful payment processing platform, called Stripe. We can also integrate with Sage Pay, World Pay, PayPal and many more.
Access Control Lists
Place members into groups to control what they can see or do.
Downloadable Reports
The client can view reports to show user activity, such as top products, abandoned carts, sales, shipping status and much more.
Responsive Design
The website looks spiffing on just about every device. Google also likes this feature and rewards the client with an improved ranking in their search result pages.
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The Chief Executive

Can get quick access to critical reports and the shared view of her management team

The Seller

The seller can list items on the Ampelius website and receive notifications of any bids/offers for their items. The can upload, report and manage inventory online.

The Buyer

The buyer can search for products quickly using their web browser. Products are organised into categories, and buyers can search and collate results for multiple items.

The Finance Manager

The finance manager is part of the secretariat team that manages the membership renewals. Reports and expiry automations are all a part of the solution.

The Content Writer

The client's in-house writer has access to write and save draft content to the website. The content can be reviewed and approved and then published my an authorised manager.

Guide price and project duration

Without breaking any client confidentiality we aim to provide a guide as to relative cost and duration of a project compared to our 'typical' project. Therefore, a project with a high price and duration of more than 8 weeks, would indicate a project of substantial complexity and time investment.

To get a quick estimate cost for your own project please contact sales using the link below. Please add as much detail as possible or request a call back to discuss.

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