Articles tagged with: content

Free web tools - part 2

Free design tools to enhance your marketing assets

In a follow-up to our previous blog post on free web tools, here we outline some more free resources you can use to improve the design of your marketing assets. All without needing to hire a graphic designer or invest in expensive design software.

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How long will it take to design and build my website?

How long does it take to build a website?

We are often asked this question by potential clients and the answer is always the same: it depends on many factors that can change the timeline massively.

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How to get your website to the top of Google

7 ways of winning on Google

It’s possibly the most common question posed to a company such as ours - can you get me to the top of Google’s rankings - or at least on the first page?

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Start-up website must-haves

Essential features of a successful start-up website

The internet is a competitive environment and your online start-up needs to capture the attention of potential customers. From clean design to search engine optimisation, this useful guide highlights some of the steps you can take to create that all-important positive first impression. 

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The need to upgrade your CMS

Why upgrading your CMS is essential

A website running on a CMS is an investment which needs to be tended if you want it to remain secure and operational - the same way you would take care of a garden to keep it free of pests and growing plants.

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The ultimate guide to repurposing content for your school

How schools can repurpose content and save time

Headteachers are becoming increasingly reliant on content marketing to promote their schools. It is one of the single most important factors in improving SEO and brand awareness yet is probably the most labour-intensive part of a marketing strategy.

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What is Google My Business?

Improve local SEO with Google My Business

Google My Business is a free and simple tool for managing how your business information appears across Google Search and Maps.

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Why social media is good for business

10 benefits of social media marketing for business

Social media marketing is a powerful way for businesses to reach customers and prospects. A whopping 64% of the UK population are active social media users, providing businesses with instant communication channels and valuable insight into consumer behaviour. 

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How best to promote your business online in 2018

The most important ranking factors for SEO

Another year over and a new one just begun (or about to begin), so what can you do differently to get more bang for your online marketing buck?

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How to make your website secure with HTTPS

What is HTTPS and how will it help my SEO?

You may have read recent discussions online about why you need a ‘secure’ website and the pros and cons of HTTP vs HTTPS. Perhaps you’re now wondering how to make your site secure.

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The benefits of updating your website with fresh content

How often should I update my website?

How frequently you should update your site with fresh content depends on the nature of your business. Some sites will need to be updated more often than others (more about that below) but let’s start with an understanding of fresh content and why it’s so important.

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The pros and cons of Native vs HTML5 app development

Native Apps or HTML5 - which is best?

When considering developing a mobile application for your business there are a number of options available. Depending on your requirements you may decide to go for a Native application or an HTML5 web application.

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What is content marketing and how will it help my business?

The benefits of content marketing for business

Content marketing is the practice of providing relevant and useful content to your prospects and customers to satisfy their information needs.  It is a more genuine and respectful way of interacting with customers than traditional marketing and advertising.

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Which marketing platform is best for your business?

5 of the best marketing automation tools

Consumers today are digitally-savvy and seek to satisfy their information needs in many ways. The list of communications channels is as diverse as it is long: social media, web, email, video and apps are just some of options available.

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