Articles tagged with: all posts

The pros and cons of Native vs HTML5 app development

Native Apps or HTML5 - which is best?

When considering developing a mobile application for your business there are a number of options available. Depending on your requirements you may decide to go for a Native application or an HTML5 web application.

Continue Reading

Usability errors to avoid

8 common hotel website mistakes

The hospitality industry is intensely competitive and standing out from the crowd can be a challenge. The competition is set to intensify due to the growth of disruptive peer-to-peer online booking sites such as Airbnb and Booking.com.

Continue Reading

What is content marketing and how will it help my business?

The benefits of content marketing for business

Content marketing is the practice of providing relevant and useful content to your prospects and customers to satisfy their information needs.  It is a more genuine and respectful way of interacting with customers than traditional marketing and advertising.

Continue Reading

What is Google My Business?

Improve local SEO with Google My Business

Google My Business is a free and simple tool for managing how your business information appears across Google Search and Maps.

Continue Reading

Which marketing platform is best for your business?

5 of the best marketing automation tools

Consumers today are digitally-savvy and seek to satisfy their information needs in many ways. The list of communications channels is as diverse as it is long: social media, web, email, video and apps are just some of options available.

Continue Reading

Why should I pay an agency to build my website (when I can do it for free myself)?

The risks of using a freelancer or cheap web tool to build your website

A Free Website? No Problem. Just Beware the Pitfalls. In this blog post we highlight the risks involved in using a freelancer, small agency or 'free' web building tool to design your website. 

Continue Reading

Why you should update WordPress plugins

The importance of keeping your CMS up to date

Open Source CMS software, such as WordPress and Joomla have many benefits, not least of all that they come without licensing fees and are free to download and use.

Continue Reading

Your online strategy?

Do schools have more to learn when it comes to their online strategy?

It’s obvious that ecommerce businesses need to have a user-friendly website. If they deliver a good user experience, it’s easier for customers to spend. However, schools are notoriously behind when it comes to their online strategy when we compare them to other sectors.

Continue Reading

The ultimate guide to repurposing content for your school

How schools can repurpose content and save time

Headteachers are becoming increasingly reliant on content marketing to promote their schools. It is one of the single most important factors in improving SEO and brand awareness yet is probably the most labour-intensive part of a marketing strategy.

Continue Reading

What is a Minimum Viable Product and how do I build one?

The importance of validating your business idea

A Minimum Viable Product (MVP) is a development technique popularised by start-up writer Eric Ries. It proposes that you learn iteratively about your customers by getting them to test an idea or prototype with core features. You then adapt your product based on the feedback collected.

Continue Reading

What is Google AdWords and why should I spend money on it?

The benefits of Google AdWords for business

AdWords is the advertising platform provided by Google. It involves bidding against competing advertisers so that a clickable advert is shown on the results page when someone enters your keyword. You only pay for the advert when someone clicks on it, hence the term Pay Per Click (PPC) advertising.

Continue Reading

What is growth hacking?

A beginner's guide to growth hacking

Growth hacking is a tried and tested technique for achieving rapid growth in start-ups and small businesses. It is the process of experimenting with innovative, low-cost alternatives to traditional marketing that force accelerated business growth.

Continue Reading

Why clients are happier with us

Web Foundry - the people you call when things go wrong

There is a big problem in the digital industry right now and it has only come to our attention over the last year and is significantly getting worse as time goes on. What is this you may ask?

Continue Reading

Why social media is good for business

10 benefits of social media marketing for business

Social media marketing is a powerful way for businesses to reach customers and prospects. A whopping 64% of the UK population are active social media users, providing businesses with instant communication channels and valuable insight into consumer behaviour. 

Continue Reading

Why your business needs a mobile app and how to develop one

The business case for mobile apps

You have a great product, your website is responsive, so what next? Mobile apps enable you to reach customers wherever they are from the convenience of their phones. 

Continue Reading

Wilmslow

Lowry House
Kennerley's Lane
Wilmslow
SK9 5EQ
0161 820 5727
This email address is being protected from spambots. You need JavaScript enabled to view it.

Edinburgh

8 Albany St
Edinburgh
EH1 3QB
0131 445 4050
This email address is being protected from spambots. You need JavaScript enabled to view it.

Warsaw

ul. Warszawska 164
Latchorzew
Stare Babice
Warsaw
05-082
This email address is being protected from spambots. You need JavaScript enabled to view it.

© 2019 Web Foundry Limited. All rights reserved. Privacy Policy