Articles tagged with: all posts

The need to upgrade your CMS

Why upgrading your CMS is essential

A website running on a CMS is an investment which needs to be tended if you want it to remain secure and operational - the same way you would take care of a garden to keep it free of pests and growing plants.

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The ultimate guide to repurposing content for your school

How schools can repurpose content and save time

Headteachers are becoming increasingly reliant on content marketing to promote their schools. It is one of the single most important factors in improving SEO and brand awareness yet is probably the most labour-intensive part of a marketing strategy.

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What is a Minimum Viable Product and how do I build one?

The importance of validating your business idea

A Minimum Viable Product (MVP) is a development technique popularised by start-up writer Eric Ries. It proposes that you learn iteratively about your customers by getting them to test an idea or prototype with core features. You then adapt your product based on the feedback collected.

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What is Google AdWords and why should I spend money on it?

The benefits of Google AdWords for business

AdWords is the advertising platform provided by Google. It involves bidding against competing advertisers so that a clickable advert is shown on the results page when someone enters your keyword. You only pay for the advert when someone clicks on it, hence the term Pay Per Click (PPC) advertising.

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What is growth hacking?

A beginner's guide to growth hacking

Growth hacking is a tried and tested technique for achieving rapid growth in start-ups and small businesses. It is the process of experimenting with innovative, low-cost alternatives to traditional marketing that force accelerated business growth.

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Which marketing platform is best for your business?

5 of the best marketing automation tools

Consumers today are digitally-savvy and seek to satisfy their information needs in many ways. The list of communications channels is as diverse as it is long: social media, web, email, video and apps are just some of options available.

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Why should I pay an agency to build my website (when I can do it for free myself)?

The risks of using a freelancer or cheap web tool to build your website

A Free Website? No Problem. Just Beware the Pitfalls. In this blog post we highlight the risks involved in using a freelancer, small agency or 'free' web building tool to design your website. 

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Why you should update WordPress plugins

The importance of keeping your CMS up to date

Open Source CMS software, such as WordPress and Joomla have many benefits, not least of all that they come without licensing fees and are free to download and use.

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The pros and cons of Native vs HTML5 app development

Native Apps or HTML5 - which is best?

When considering developing a mobile application for your business there are a number of options available. Depending on your requirements you may decide to go for a Native application or an HTML5 web application.

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Usability errors to avoid

8 common hotel website mistakes

The hospitality industry is intensely competitive and standing out from the crowd can be a challenge. The competition is set to intensify due to the growth of disruptive peer-to-peer online booking sites such as Airbnb and Booking.com.

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What is content marketing and how will it help my business?

The benefits of content marketing for business

Content marketing is the practice of providing relevant and useful content to your prospects and customers to satisfy their information needs.  It is a more genuine and respectful way of interacting with customers than traditional marketing and advertising.

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What is Google My Business?

Improve local SEO with Google My Business

Google My Business is a free and simple tool for managing how your business information appears across Google Search and Maps.

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What is local SEO? A beginner's guide

How to dominate local search in 2019

Local SEO is the practice of improving your business’s search visibility for local customers and prospects.

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Why clients are happier with us

Web Foundry - the people you call when things go wrong

There is a big problem in the digital industry right now and it has only come to our attention over the last year and is significantly getting worse as time goes on. What is this you may ask?

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Why social media is good for business

10 benefits of social media marketing for business

Social media marketing is a powerful way for businesses to reach customers and prospects. A whopping 64% of the UK population are active social media users, providing businesses with instant communication channels and valuable insight into consumer behaviour. 

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