Native Apps or HTML5 - which is best?
When considering developing a mobile application for your business there are a number of options available. Depending on your requirements you may decide to go for a Native application or an HTML5 web application.
8 common hotel website mistakes
The hospitality industry is intensely competitive and standing out from the crowd can be a challenge. The competition is set to intensify due to the growth of disruptive peer-to-peer online booking sites such as Airbnb and Booking.com.
The benefits of content marketing for business
Content marketing is the practice of providing relevant and useful content to your prospects and customers to satisfy their information needs. It is a more genuine and respectful way of interacting with customers than traditional marketing and advertising.
Improve local SEO with Google My Business
Google My Business is a free and simple tool for managing how your business information appears across Google Search and Maps.
5 of the best marketing automation tools
Consumers today are digitally-savvy and seek to satisfy their information needs in many ways. The list of communications channels is as diverse as it is long: social media, web, email, video and apps are just some of options available.
The risks of using a freelancer or cheap web tool to build your website
A Free Website? No Problem. Just Beware the Pitfalls. In this blog post we highlight the risks involved in using a freelancer, small agency or 'free' web building tool to design your website.
The importance of keeping your CMS up to date
Open Source CMS software, such as WordPress and Joomla have many benefits, not least of all that they come without licensing fees and are free to download and use.
Do schools have more to learn when it comes to their online strategy?
It’s obvious that ecommerce businesses need to have a user-friendly website. If they deliver a good user experience, it’s easier for customers to spend. However, schools are notoriously behind when it comes to their online strategy when we compare them to other sectors.