On-page SEO techniques

How to make your website Google-friendly

The web is a crowded marketplace and you need to make your voice heard. With optimised, user-friendly content you can significantly improve your search engine rankings and increase the chances of people clicking through to your site.

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How to get your website to the top of Google

7 ways of winning on Google

It’s possibly the most common question posed to a company such as ours - can you get me to the top of Google’s rankings - or at least on the first page?

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What is a Minimum Viable Product and how do I build one?

The importance of validating your business idea

A Minimum Viable Product (MVP) is a development technique popularised by start-up writer Eric Ries. It proposes that you learn iteratively about your customers by getting them to test an idea or prototype with core features. You then adapt your product based on the feedback collected.

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The ultimate guide to repurposing content for your school

How schools can repurpose content and save time

Headteachers are becoming increasingly reliant on content marketing to promote their schools. It is one of the single most important factors in improving SEO and brand awareness yet is probably the most labour-intensive part of a marketing strategy.

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A practical guide to writing for the web

How to write for the web

Writing for the web is different to other types of writing. This is because people skim online content rather than read it left to right as they would a book or newspaper.  

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8 best practice tips for successful email marketing

Email marketing design guide

Email continues to be one of the most effective ways of engaging with customers and turning leads into sales. Here are some best practice tips on designing a well formatted email that will create a good user experience, increase open rates and drive revenue.

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The dos and don'ts of starting a new business

Why your start-up reminds me of my wedding - guest post by Stephen Hart of Medici Legal

I recently went back to the venue where my wife and I got married. In a moment of reflection, it occurred to me that there were some striking similarities between organising a wedding and starting up a business. 

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The importance of ensuring your school website is Ofsted compliant

Ofsted requirements for school websites

With teachers and leaders under constant scrutiny from Ofsted, it’s understandable that many schools overlook their website as an important consideration when it comes to Ofsted compliance

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