WEB FOUNDRY BLOG

Thought leaders in membership marketing.

12/19/2019
The business case for mobile apps

You have a great product, your website is responsive, so what next? Mobile apps enable you to reach customers wherever they are from the convenience of their phones.

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Joan
5 Minutes
12/19/2019
5 of the best marketing automation tools

Consumers today are digitally-savvy and seek to satisfy their information needs in many ways. The list of communications channels is as diverse as it is long: social media, web, email, video and apps are just some of options available.

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Joan
5 Minutes
12/19/2019
Collaborative tools

We like making life as easy as possible for our clients. We take the time to understand the pressures and time constraints you are under so that we can build a process of working with you that works for you whilst getting the job done to your timescales and budget.

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Phil
6 Minutes
12/19/2019
6 ways to add the wow factor to your membership website

There are many ways you can add the wow factor to your member website. For example, provide a logical structure that users can follow, content they need and services that will make their life easier.

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Joan
5 Minutes
12/19/2019
5 of the best free web tools to boost your performance

Did you know that there is a wealth of free tools you can use to improve the performance of your website? From a mobile-friendly website checker to free Twitter analytics, there are many ways you can boost your performance, at absolutely no cost.

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Joan
5 Minutes
12/19/2019
5 things the best membership websites have in common

Websites for membership organisations are essential to their everyday operation. From marketing member benefits and facilitating registration, to providing up-to-date resources and event booking.

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Phil
5 Minutes
12/5/2019
5 Association Trends to watch in 2020

As we start 2020, we've taken a look at the types of developments we anticipate in membership organisations in the coming 12 months. Here is a round-up of our top five predictions.

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Phil
5 mins
SEO
12/19/2019
10 benefits of social media marketing for business

Social media marketing is a powerful way for businesses to reach customers and prospects. A whopping 64% of the UK population are active social media users, providing businesses with instant communication channels and valuable insight into consumer behaviour.

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Joan
5 Minutes
SEO
12/19/2019
How to dominate local search in 2020

Local SEO is the practice of improving your business’s search visibility for local customers and prospects.

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Joan
5 Minutes
SEO
12/19/2019
Improve local SEO with Google My Business

Google My Business is a free and simple tool for managing how your business information appears across Google Search and Maps.

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Joan
6 Minutes
SEO
12/19/2019
The benefits of Google AdWords for business

AdWords is the advertising platform provided by Google. It involves bidding against competing advertisers so that a clickable advert is shown on the results page when someone enters your keyword. You only pay for the advert when someone clicks on it, hence the term Pay Per Click (PPC) advertising.

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Joan
8 Minutes
SEO
12/19/2019
How often should I update my website?

How frequently you should update your site with fresh content depends on the nature of your business. Some sites will need to be updated more often than others (more about that below) but let’s start with an understanding of fresh content and why it’s so important.

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Joan
SEO
12/19/2019
What is voice search and how is it changing SEO?

Voice search is a speech recognition technology that allows users to search the web through spoken voice commands rather than typed text, providing immediate answers to their queries.

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Joan
5 Minutes
SEO
12/19/2019
What is HTTPS and how will it help my SEO?

You may have read recent discussions online about why you need a ‘secure’ website and the pros and cons of HTTP vs HTTPS. Perhaps you’re now wondering how to make your site secure.

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Joan
6 Minutes
SEO
12/19/2019
New Year, New Business

As we roll into the new year, we see all the usual traits: new people in the workplace; people starting diets; others joining gyms...but did you know that January is the most common month for entrepreneurs to start a new business?

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3 Minutes
SEO
12/19/2019
7 ways of winning on Google

It’s possibly the most common question posed to a company such as ours - can you get me to the top of Google’s rankings - or at least on the first page?

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Phil
8 Minutes
SEO
12/19/2019
The most important ranking factors for SEO

Another year over and a new one just begun (or about to begin), so what can you do differently to get more bang for your online marketing buck?

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Phil
5 Minutes
SEO
12/19/2019
Grow your business with Google Analytics

Once your website is up and running, it’s important to keep a close eye on things with Google Analytics, especially if you have goals that you want to achieve.

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Phil
5 Minutes
SEO
12/19/2019
How to optimise your site with free SEO tools and resources

If you need help optimising your site but are overwhelmed by the volume of tools and resources available, then you’ve come to the right place.

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Joan
6 Minutes
SEO
12/19/2019
Web design mistakes to avoid

Think of your website as a shop window for your business. You only have one chance to make an impression yet many businesses are still ignoring basic usability principles when it comes to web design.

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Joan
5 Minutes
SEO
12/19/2019
How to write for the web

Writing for the web is different to other types of writing. This is because people skim online content rather than read it left to right as they would a book or newspaper.

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Joan
6 Minutes
SEO
12/18/2019
On-page SEO techniques

The web is a crowded marketplace and you need to make your voice heard.

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Joan
8 Minutes
SEO
12/18/2019
How to rank for featured snippets

Google is constantly changing its features and refining the way it displays results to users. How do you keep on top of the game?

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Joan
8 Minutes
SEO
12/18/2019
8 trust signals to boost web conversions

Trust signals on your website come in various formats and play an important part in convincing a prospect that your product is better than your competitor’s.

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Joan
3 Minutes
SEO
11/23/2019
The most common SEO myths and how to debunk them

Keeping up to date with the latest SEO updates and best practice can be challenging for any business.

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Joan
8 Minutes
SEO
11/23/2019
Free keyword research tools for SEO

SEO is an ever-changing landscape but there’s one thing that remains constant: the need for keyword research.

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Joan
6 Minutes
Web Design
12/20/2019
8 key advantages to video marketing

As marketing concepts evolve, so should your ability to match the latest trends. YouTube is now the second largest search engine on the web, and according to Nielsen, 64% of marketers expect video to dominate their strategies in future.

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Joan
3 Minutes
Web Design
12/19/2019
Native Apps or HTML5 - which is best?

When considering developing a mobile application for your business there are a number of options available. Depending on your requirements you may decide to go for a Native application or an HTML5 web application.

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Phil
6 Minutes
Web Design
12/19/2019
How to meet the need for site speed optimisation

The web is rapidly evolving and as websites adapt to be more user-friendly, mobile responsive and interactive, user expectations are also changing.

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Phil
5 Minutes
Web Design
12/19/2019
Free design tools to enhance your marketing assets

In a follow-up to our previous blog post on free web tools, here we outline some more free resources you can use to improve the design of your marketing assets. All without needing to hire a graphic designer or invest in expensive design software.

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Joan
6 Minutes
Web Design
12/19/2019
The importance of keeping your CMS up to date

Open Source CMS software, such as WordPress and Joomla have many benefits, not least of all that they come without licensing fees and are free to download and use.

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Phil
3 Minutes
Web Design
12/19/2019
The benefits of content marketing for business

Content marketing is the practice of providing relevant and useful content to your prospects and customers to satisfy their information needs. It is a more genuine and respectful way of interacting with customers than traditional marketing and advertising.

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Joan
5 Minutes
Web Design
12/19/2019
Why upgrading your CMS is essential

A website running on a CMS is an investment which needs to be tended if you want it to remain secure and operational - the same way you would take care of a garden to keep it free of pests and growing plants.

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Phil
3 Minutes
Web Design
12/19/2019
6 telltale signs that your website needs a redesign

There are no hard and fast rules about how often you should redesign your website. According to research by Orbit Media, the average lifespan of a website is 2.66 years.

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Joan
5 Minutes
Web Design
12/19/2019
Which of the three big CMS delivers the knockout blow?

There are many methods to creating websites these days and the most popular are open source, web content management systems (CMS).

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Phil
5 Minutes
Web Design
12/18/2019
8 essential tips and tricks to improve your SEO in 2020

The SEO landscape is ever-changing and it can be hard to keep up. We've outlined our top 8 essential SEO tips and tricks you should incorporate into your search strategy to enable online success.

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Joan
5 Minutes
Web Design
12/18/2019
Blog writing tips and tricks

Blogging offers many benefits for your business: it boosts SEO, generates web traffic, provides content for social media and helps to establish you as an authoritative voice in your field.

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Joan
5 Minutes
Web Design
12/18/2019
GDPR and your website: 7 steps to compliance

The General Data Protection Regulation (GDPR) came into force on 25 May 2018.

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Joan
3 Minutes
Web Design
12/18/2019
Top 10 tips for planning your start-up website

Every ambitious start-up needs a website and all efforts, no matter how small, should be well-planned and flawlessly executed.

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Joan
3 Minutes
Web Design
12/15/2019
Web design that converts

Every business needs a robust, high-impact website to educate users and convince them your product meets their needs.

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Joan
3 Minutes
Web Design
12/5/2019
Common UX myths

User Experience (UX) design is the practice of building a product which is centred around the needs of the end user.

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Joan
3 Minutes
Start Ups
12/20/2019
Web Foundry - the people you call when things go wrong

There is a big problem in the digital industry right now and it has only come to our attention over the last year and is significantly getting worse as time goes on. What is this you may ask?

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Phil
5 Minutes
Start Ups
12/20/2019
Can I do it myself or should I engage an agency?

For many businesses, engaging an agency is seen as a way of utilising expertise that might be lacking in the company currently.

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Phil
5 Minutes
Start Ups
12/20/2019
The rise of machine learning, automation and the Internet of Things

Web Foundry's Technical Director, Przemek Sargeant, gives a round-up of his predicted trends in Information Technology.

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Phil
5 Minutes
Start Ups
12/20/2019
Using Trello for project management and communication

At Web Foundry we manage internal resource and communications, project management, and now client support, in the online collaborative platform, Trello.

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Phil
3 Minutes
Start Ups
12/20/2019
The risks of using a freelancer or cheap web tool to build your website

A Free Website? No Problem. Just Beware the Pitfalls. In this blog post we highlight the risks involved in using a freelancer, small agency or 'free' web building tool to design your website.

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Phil
5 Minutes
Start Ups
12/20/2019
The importance of validating your business idea

A Minimum Viable Product (MVP) is a development technique popularised by start-up writer Eric Ries. It proposes that you learn iteratively about your customers by getting them to test an idea or prototype with core features. You then adapt your product based on the feedback collected.

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Joan
5 Minutes
Start Ups
12/20/2019
Why your start-up reminds me of my wedding

I recently went back to the venue where my wife and I got married. In a moment of reflection, it occurred to me that there were some striking similarities between organising a wedding and starting up a business.

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Phil
3 Minutes
Start Ups
12/20/2019
Mistakes to avoid if you're starting a new business

Over the last 15 years, Web Foundry have been lucky enough to work with an unusually high number of start-up companies and entrepreneurial organisations.

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Phil
5 Minutes
Start Ups
12/20/2019
A beginner's guide to growth hacking

Growth hacking is a tried and tested technique for achieving rapid growth in start-ups and small businesses. It is the process of experimenting with innovative, low-cost alternatives to traditional marketing that force accelerated business growth.

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Joan
5 Minutes
Start Ups
12/20/2019
How schools can repurpose content and save time

Headteachers are becoming increasingly reliant on content marketing to promote their schools. It is one of the single most important factors in improving SEO and brand awareness yet is probably the most labour-intensive part of a marketing strategy.

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Joan
6 Minutes
Start Ups
12/20/2019
Essential features of a successful start-up website

The internet is a competitive environment and your online start-up needs to capture the attention of potential customers. From clean design to search engine optimisation, this useful guide highlights some of the steps you can take to create that all-important positive first impression.

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Joan
5 Minutes
Start Ups
12/20/2019
How to stretch your school marketing budget

Schools are under constant pressure to cut costs and make processes more efficient. We've identified some key ways to promote your school successfully and efficiently with even the smallest of marketing budgets.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Joan
3 Minutes
Start Ups
12/20/2019
How long does it take to build a website?

We are often asked this question by potential clients and the answer is always the same: it depends on many factors that can change the timeline massively.

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Phil
3 Minutes
Start Ups
12/20/2019
Email marketing design guide

Email continues to be one of the most effective ways of engaging with customers and turning leads into sales. Here are some best practice tips on designing a well formatted email that will create a good user experience, increase open rates and drive revenue.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Joan
6 Minutes
Social Media
12/19/2019
What and how often should you post on social media?

65% of UK adults use social networking sites with an ever increasing percentage of the population tweeting, sharing and liking on a daily basis.

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Joan
5 Minutes
Social Media
11/23/2019
How to boost engagement with social media marketing

Social media marketing is a great way to generate brand awareness and build a dialogue with your customers.

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Joan
3 Minutes
Hotels
12/20/2019
8 common hotel website mistakes

The hospitality industry is intensely competitive and standing out from the crowd can be a challenge. The competition is set to intensify due to the growth of disruptive peer-to-peer online booking sites such as Airbnb and Booking.com.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Joan
5 Minutes
Hotels
12/20/2019
Email marketing tips for hotels

Hotel technology is becoming more sophisticated with a growing number of guests doing their research and managing bookings on their mobiles.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Joan
6 Minutes
Hotels
12/19/2019
A hospitable service from Web Foundry

Over the last few years, we have had the opportunity to work on amazing projects within the hospitality sector, helping our clients find their niche within a highly competitive market.

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Phil
5 Minutes
eCommerce
1/9/2020
10 easy ways to increase online sales in 2020

10 easy ways to increase online sales in 2020 Providing a user friendly and mobile optimised ecommerce site will always be the first step in your online sales strategy. But did you know there is a host of additional features you can easily apply to your site to increase conversions? Whether you are a small startup or more established organisation, when you implement these tactics you’re guaranteed to see your online sales increase.

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Joan
5

One connected team. Endless possibilities.