8 best practice tips for successful email marketing

Email marketing design guide

Email continues to be one of the most effective ways of engaging with customers and turning leads into sales. Here are some best practice tips on designing a well formatted email that will create a good user experience, increase open rates and drive revenue.

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The dos and don'ts of starting a new business

Why your start-up reminds me of my wedding - guest post by Stephen Hart of Medici Legal

I recently went back to the venue where my wife and I got married. In a moment of reflection, it occurred to me that there were some striking similarities between organising a wedding and starting up a business. 

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The importance of ensuring your school website is Ofsted compliant

Ofsted requirements for school websites

With teachers and leaders under constant scrutiny from Ofsted, it’s understandable that many schools overlook their website as an important consideration when it comes to Ofsted compliance

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Which marketing platform is best for your business?

5 of the best marketing automation tools

Consumers today are digitally-savvy and seek to satisfy their information needs in many ways. The list of communications channels is as diverse as it is long: social media, web, email, video and apps are just some of options available.

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What is a Minimum Viable Product and how do I build one?

The importance of validating your business idea

A Minimum Viable Product (MVP) is a development technique popularised by start-up writer Eric Ries. It proposes that you learn iteratively about your customers by getting them to test an idea or prototype with core features. You then adapt your product based on the feedback collected.

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The ultimate guide to repurposing content for your school

How schools can repurpose content and save time

Headteachers are becoming increasingly reliant on content marketing to promote their schools. It is one of the single most important factors in improving SEO and brand awareness yet is probably the most labour-intensive part of a marketing strategy.

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The pros and cons of Native vs HTML5 app development

Native Apps or HTML5 - which is best?

When considering developing a mobile application for your business there are a number of options available. Depending on your requirements you may decide to go for a Native application or an HTML5 web application.

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Why your business needs a mobile app and how to develop one

The business case for mobile apps

You have a great product, your website is responsive, so what next? Mobile apps enable you to reach customers wherever they are from the convenience of their phones. 

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