Eskgrove Homes aims to provide exceptional, beautiful new homes that are warmer, quieter, cleaner and greener - and available at affordable prices. Eskgrove works with their clients and allows them to specify their own finishes, changing the way people think about choosing a new home.
The main objective of their website is to reflect Eskgrove Homes' premium product, whilst emphasising the core values that set them apart in a competitive marketplace. The site also needed to reflect the degree of customisation Eskgrove Homes offer their clients.
The Technical Part
Web Foundry designed a clean, fresh site that truly reflects the core values and innovative edge of Eskgrove Homes. The homepage includes a large image slideshow, immediately communicating the beauty of the homes available. We designed and developed a unique tool for Eskgrove: a ‘price calculator’ enabling users to price their house based on their bespoke interior specifications. Options available in the price calculation tool include everything from the bathrooms and kitchens, to flooring, appliances and levels of sound insulation. These settings can be saved in a user's own personal account on the website. No other house builder offers this level of online price personalisation.
Web Foundry also designed and developed sections for each house type that include CGI images of the houses and key features, plus interactive options for viewing maps of the sites where the houses are located, price information and floor plans.
Web Foundry initially provided design consultancy to ensure that the site design would truly reflect the client's business. Once the design was accepted the site was built in the latest Joomla CMS version. We coded all of the custom CSS and developed the custom 'price calculator' tool. Web Foundry continue to provide ongoing services to the client including print and advert design and support for content updates.
The interactive features help engage customers with the website and the business, just as we planned. The site is simple to update from the CMS admin area, which enables Eskgrove to update the very latest prices, availability (sold, reserved, available) and any other changes to houses on a daily basis.