In tough economic times, the number of individuals experiencing financial difficulties is growing. WB Debt Care offers an online service that aims to find positive solutions, with the help of their experienced business and personal financial recovery team. Dealing with debt can be fairly intimidating. So how could the client encourage people to get on top of their finances?
We helped WB Debt Care project their down-to-earth, personal approach to debt, conveying the idea that it was ‘simpler than you think’ to rescue a situation. In fact, it was child’s play. We featured three children which became branding devices and visual links to their three main products: Debt Arrangement Schemes, Trust Deeds and Sequestration (or bankruptcy).
Technically speaking...
The site was built on top of Joomla 1.7 CMS. We included a quick assessment form, a simple contact form as well as Live Chat features. There were lots of other features too such as the web videos (which we scripted, directed, edited and post-produced) besides links to Twitter and Facebook.
And the results?
WB Debt Care has a warm, approachable creative site that really stands out from a typical accountancy or debt management firm. The child’s play theme offers plenty of reassurance and a straightforward assessment form encourages people to take the first step.
