Search engines, such as Google, are some of the noisiest marketplaces on the planet. For your business to be heard it’s important to adopt an approach that’s both measured and pragmatic.
Web Foundry will help you develop an effective strategy and sensible, attainable goals. Looking at your particular business needs, we’ll explore everything from keyword analysis, on-site optimisation of page elements and email marketing channels, to Pay Per Click campaign planning and Google Analytics training.
Prior to the launch of your website, we can provide initial search engine optimisation services, starting with keyword analysis. We'll advise on the content of each relevant page and can assist with changes to the copy and other elements such as on-site page titles and images. For regular bloggers we offer recommendations on optimising your blogs and driving more traffic to your site.
Pay Per Click (PPC) campaigns are another effective way to improve your visibility. We can set up and manage the full campaign on your behalf. With return on investment being key in this area, we utilise both goal and conversion tracking metrics to ensure your project's effectiveness.