We created a site with a host of general information, including events and marketing materials that local branches could use. But the site had an e-commerce element too, with a shop selling all kinds of branded accessories such as badges, mascots, clothes, books and music.

Technically speaking...

Branch Secretaries, all over the world, needed a way of managing their members. We provided them with special login privileges which gave them the freedom to, for example, renew a subscription or update a member address. We also developed powerful back end tools for site administrators so that head office could have control over the site, and every branch could be managed centrally if required.

We enhanced the e-commerce element too. Powerful, bespoke search tools helped users link a particular music or dance with shop items such as CDs or sheet music.

And the results?

We’ve provided RSCDS with an attractive, engaging, useful and functional site that caters for a huge number of diverse users. It’s really evolved over the years. There are now new links to social channels such as Facebook, plus a new social section for under-16s called ‘Young Dancers’.