When Picture of Health Club & Spa were ready to dip their toes into the online marketplace, they asked Web Foundry to provide the full range of services: from branding and web design to build, content management and SEO. They wanted a dedicated site that was colourful, fresh and vibrant, a place where potential clients could get a real taste of their luxurious environment.
We met with them several times (in between some fabulous massages) and soon developed a range of ideas. They were part of the Keavil House Hotel, so naturally the site needed to feel quite sumptuous and high end, to reflect the quality of services on offer. Importantly, the site was aimed at attracting new members and encouraging the uptake of weekly exercise classes.
Technically speaking...
The site was built using the Joomla CMS. All content on the site could be easily updated, perfect for when the client needed to update exercise classes or bar menus for instance. The site featured an image gallery to provide a virtual tour of the facilities. It also tied into their social media channels with links to Facebook, Twitter, YouTube and TripAdvisor.
And the results?
We had a very happy client. The look and feel of their business had been refreshed with new branding, including a striking, contemporary logo and colour palette. But most importantly, we had made it easy for users to join either online, or request a free guest pass access. So the client had achieved their ultimate goal – a marked increase in the uptake of membership enquiries, guest visits and spa treatment bookings.
Russell Imrie
