Bisque Bar & Brasserie

The owners of this Edinburgh bar & brasserie, Queensferry Hotel Group, needed to reach out to their customers. A completely integrated mix of offline and online marketing was the order of the day.

Web Foundry began the process by developing a high quality list of customers and prospects. Data was gathered at every opportunity, from hotel guests to respondents to press advertising. Promotions were devised to offer incentive for repeat visits from local customers and with the help of a regular monthly email bulletin visitor number and average order values steadily increased.

Web Foundry worked on many levels, from designing their website and corporate identity, through to list and mail

management, press advertising, email templates, distribution and analysis and even the menus handed out in the brasserie.

Results have been exceptional and the bar's reputation continues to grow in this highly competitive marketplace.