Case Studies
Newtomorrow Case Study
Newtomorrow are a leading Scottish debt solutions company, based in Glasgow. Helping thousands of consumers to re-structure and better manage their finances.
In 2007, Web Foundry was awarded the contract to redevelop the company's website, which involved designing and building a customised Content Management System (CMS). In the twelve months that we have been working with Newtomorrow we have added new functionality that allows consumers to calculate online the best direction to take for their financial circumstances. Using a unique user interface customers enter details of the income and outgoings and within a few minutes are guided to one of a number of possible routes out of financial hardship.
This system works hand in hand with their customer call center and online live help, where users can chat in complete confidence with a member of their team.
Another important aspect of this project has been optimisation for Google, involving careful page titling, meta-data, Search Engine Friendly URLs and the addition of regular industry related articles.