A Web 2.0 Business Model

Web 2.0 has become something of an over-used buzz word of late, usually for describing anything on the Web that doesn't pre-date the 21st Century.

However, the phrase does encompass certain values and styles and never has that been more true than when applied in the context of Web Foundry's own business model.

When the company was formed in May 2006 we started with a blank sheet of paper and lots of questions. Like, what will clients expect from their web partner now and more importantly, in 3 years time? How will they want to do business? What qualities and attributes will they be looking for? In short, we looked deeply into our market and counselled much opinion. We were in no rush and wanted to get started based on a firm foundation of understanding and with an exciting proposition.

We didn't see the need for a fancy office or a large and expensive workforce. We wanted to be lean, responsive and able to pull together expert teams based on what was needed, rather than what staff the local marketplace could offer at any one time. We wanted to provide a continual, true 24/7 service, we wanted fresh ideas and an urgent need to discuss user benefits and not technology.